Masa Nail Atelier

My Role
Credits

Masa Nail Atelier is a modern and sophisticated nail salon based in Belgrade, Serbia. The concept behind the brand was to create a minimalist, clean identity using neutral tones that evoke elegance, purity, and refined taste. The visual language is built around nude shades, with a strong accent on the color brown – a tone often associated with stability, warmth, and understated luxury in design psychology.

The goal of this project was to develop a full visual identity that reflects the salon’s high standards and curated aesthetic.

From the logo to supporting graphics and typography, every element was designed to enhance the premium, serene experience that Masa Nail Atelier offers.